Freelance Communication Designer and Creative Consultant
Client case study: Sigma AI
Sigma AI offers human data annotation, training data sourcing, and proprietary technology to support AI innovators to build smarter AI. 4 out of the 5 top global tech companies are clients of Sigma AI.
I work with the team to provide creative strategy, graphic design, and animation services to support their web presence and social content.
Sigma AI social content
Visual strategy + design + animation
Click images to see them full screen.
Ledcor logo and poster designs
I designed these logos and graphics for internal sales spiffs. By branding these spiffs, more excitement and buy-in was built across social and email.
Ledcor video development
Storyboarding + filming + copywriting + art direction
Winter Warrior event video
Winter Warrior was a 3-day sales spiff that the Ledcor Sales team participated in through TELUS. It was a big deal for team morale, and winners earned amazing prizes that included trips to Hawaii. Unfortunately though, due to the 2020 pandemic, that trip never did happen.
I filmed, storyboarded, and provided copywriting and art direction for this video, partnering with a talented Motion Graphics Artist for the editing and motion graphics.
International recruitment video
The Ledcor Sales team had a great opportunity, and they wanted the world to know it. By positioning Canada and the sales position as the career opportunity of a lifetime, this video was to be used to recruit top talent from across the world.
Due to the pandemic and borders shutting down, this video never did get the official launch.
I filmed, storyboarded, and provided copywriting and art direction for this video, partnering with a talented Motion Graphics Artist for the editing and motion graphics.
Doorbell outro
As this was largely a door-to-door sales team before the pandemic, I thought it would be great to end all videos with the logo animated to the sound of a doorbell. Cheerful, a little whimsical, and recognizeable. This was one of the last video pieces we created before the pandemic, so sadly this wasn’t able to be used.